Don't Just Make an Argument

Make a Difference

From the classroom to the courtroom to the boardroom to your kid's room, Influencing Like Jesus will show you how to be more persuasive. Drawing from the timeless lessons of the world's greatest influencer -- Jesus Christ -- Dr. Michael Zigarelli presents fifteen ways to open people's eyes and change their minds, even when they're highly-resistant to change. Whether you're called to be an influencer at home, at work, at school, or anywhere else, you can do more than make an argument, you can make a difference!

The Influencing Like Jesus book, Bible study and video curriculum are scheduled to be released by LifeWay in January 2008.  In the meantime, please explore this site, review the influence principles, and learn more about the scriptural pathways to becoming a more persuasive person, wherever God has placed you.

Read the Introduction to Influencing Like Jesus (or watch a narrated version of it)

Learn about the Fifteen Biblical Principles of Persuasion

Create a Personalized Influence Plan

Publisher's Weekly says:

"Business professor Zigarelli (The Minister’s MBA) ably teaches others how to wield influence through biblically effective methodology. Zigarelli’s book is replete with examples from the Bible, where Jesus influenced and catalyzed remarkable inner change in those with whom he interacted. The author plainly tells fellow Christians that they are commanded by way of the Gospel of Matthew’s 'Great Commission' to be influencers in their respective worlds. Zigarelli’s prose is lively and practical, and his scope is far more comprehensive and altruistic than a basic primer on getting others to serve one’s self-interest. Rather, every principle is presented expressly from a selfless position in which the goal is always to enrich another person’s life by honoring Christ’s servant-leader example.

"Readers will glean insight on such topics as making personal, prayerful preparation before attempting to persuade; understanding the wisdom of connecting through similarity and by asking for another’s opinion; learning to tell a compelling story using contrasts and metaphors; and valuing the weight of authoritative, experiential and social evidence. Readers will also discover concise planning worksheets and a complementary leader’s guide for applying each concept skillfully in any personal or professional position."